Entrepreneurship & Business Management

Course overview

Most businesses fail from avoidable mistakes: building something nobody wants, mispricing it, or running out of cash. This course takes you through the whole journey in order, from the first idea to a business that is registered, priced, funded and managed, with a real business plan as your final project.

Who this is for

• Aspiring entrepreneurs
• Small business owners who want more structure
• Graduates and professionals planning a side business
• Managers who want to understand how a business works end to end

Curriculum

1. 01The entrepreneurial mindset and finding opportunity25 min

   • The Entrepreneurial Mindset and Finding OpportunityLearn what entrepreneurs do differently, spot problems worth solving, tell an opportunity from an idea and assess your own strengths, resources and risks.
   • Badge: Opportunity Finder
2. 02Validating your idea35 min

   • Validating Your IdeaIdentify your real customer, interview and survey them well, test demand cheaply, build a minimum viable product and decide to go, change or stop.
   • Badge: Idea Validator
3. 03Business model and value proposition30 min

   • Business Model and Value PropositionUse the Business Model Canvas, write a clear value proposition, choose revenue models, understand costs and key resources and position yourself against competitors.
   • Badge: Business Model
4. 04Business planning and strategy40 min

   • Business Planning and StrategySet vision, mission and goals, turn objectives into milestones, write a one-page and a full plan, use basic strategy tools and plan for risk.
   • Badge: Business Planner
5. 05Setting up legally in Nigeria25 min

   • Setting Up Legally in NigeriaChoose a business structure, understand CAC registration, tax identification and taxes, licences, permits and contracts, and protect your name and brand.
   • Badge: Legal Set-up
6. 06Marketing and selling25 min

   • Marketing and SellingApply marketing basics to a new business, choose channels, build a brand on a small budget, sell and serve customers well and win referrals and repeat business.
   • Badge: Marketing & Sales
7. 07Operations and management25 min

   • Operations and ManagementTurn an offer into a repeatable process, manage suppliers and quality, handle inventory and delivery, use tools that save time and keep simple systems and records.
   • Badge: Operations
8. 08Money: pricing, budgeting, cash flow and funding30 min

   • Money: Pricing, Budgeting, Cash Flow and FundingPrice for profit, work out costs, margins and break-even, build a budget and cash flow forecast, separate business and personal money and choose sensible funding.
   • Badge: Business Finance
9. 09Leadership, people and growth25 min

   • Leadership, People and GrowthLead yourself and others, hire your first people, delegate with accountability, measure performance and decide when and how to grow.
   • Badge: Leadership
10. 10Final project: your business plan40 min

    • Final Project: Your Business PlanPull your work together into a business plan, write it clearly, prepare to present and defend it and set out your first 90 days.
    • Badge: Business Plan

Projects you'll build

• Your business plan

  A complete plan for a real or realistic business: the customer, the offer, the model, the money and the first 90 days.

Assessment and certificate

You are assessed with a final assessment (pass mark 60%) and a final project. Your certificate is awarded when you meet those requirements. Paying for the course does not award it on its own.

Frequently asked questions