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Power BI Fundamentals taught you to write measures. This course teaches you to write measures you can trust and explain. Working on Kolanut Distribution's sales model, you'll learn how DAX really evaluates a formula (filter context, row context and context transition), then use CALCULATE to build shares of a total, a category and a selection. You'll write time intelligence that stays honest when a year is incomplete, split growth into price and volume with variables, count customers that meet a condition with table functions, rank customers and products, and build active, lapsed and Pareto customer measures. The course ends with performance tuning, a testing routine and a commercial dashboard for Kolanut's leadership.